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March 13, 2017

Member Benefits

The Magazine Association of BC (MagsBC) represents, connects and promotes the diverse British Columbia magazine industry by uniting and fostering the immense talent, knowledge and skills of its publishers, editors, writers, graphic artists, salespeople and others in the industry.

Established in 1993 to serve and promote BC magazines, the member-driven, not-for-profit association provides a number of member services and initiatives aimed at creating an environment that encourages entrepreneurial excellence.

Please note that the following benefits include current, recent, and requested initiatives, and as such are subject to public funding approval from year to year.

Industry Credibility

Member magazines can use the association’s name and logo in their mastheads and on their websites, assuring readers that their publication meets established advertising-editorial criteria set by the Canadian magazine industry.

MagsBC membership demonstrates that a magazine produces the kind of trusted editorial that draws devoted readers, offering advertisers positive affiliation with access to a potentially loyal market.

Advocacy

MagsBC works at the municipal, provincial and federal levels, lobbying government for policy that will provide stability for the industry. Advocacy is fundamental to ensuring that the industry environment is such that BC magazines can continue to contribute to the cultural fabric of the province and the country.

For example, we partnered with Music BC, the Canadian Media Production Association, and the Association of Book Publishers of BC to produce a discussion paper in 2012 to the provincial government called “From the Margins to the Mainstream: Moving BC’s Creative Industries Forward.”

Currently, we are actively working in support of BC Creates, a collaborative initiative aimed at promoting the creative industries.

Professional Development

Events: To enhance industry knowledge and skills and facilitate networking, the association has coordinated various professional development opportunities over the past few years, such as conferences, seminars, webinars, and panels of experts.

We will be again offering MagsWest, a magazine conference, November 6, 2015, and are also looking into partnering with other organizations to offer additional professional development opportunities.

Videos and podcasts: We have created videos and a podcast from webinars, presentations and panels we organized so that industry professionals could learn at their own speed, in their own time. We've also created short videos covering on-the-street interviews about various magazine topics just for fun.

Pubs in Pubs: These are social networking events which members, other industry professionals and students all enjoy.

Discounts: Members receive discounted registration rates for MagBC and some selected Magazines Canada professional development events, as well as member rates for Alberta Magazine Publishers Association webinars and access to their resource library, which has a wide selection of industry-specific videos and guides. Please contact Sylvia Skene, Executive Director, MagsBC to receive login and password information for the AMPA resource library.

Internships: MagsBC has subsidized a total of 22 3-4 month internships at various magazines in recent years. The latest internships ran until February 2015.  In Fall 2015, we were pleased to announce another 9 subsidized internships available to member magazines.

Marketing and Promotion

WORD Vancouver, September

Organized by Rebus Creative, this outdoor festival draws up to 35,000 readers, writers and literary-minded individuals to the Vancouver Public Library each year.  MagsBC continues to be a presence at WORD, promoting its members at Western Canada’s largest celebration of words and reading and negotiating booth discounts for members. MagsBC also contributes ideas on event programming to spotlight member magazine content and provide information on careers in writing and publishing.

Additionally, the association looks for opportunities throughout the year to provide community outreach to its members and raise the profile of BC magazines.  For example, we continue to distribute back issues of member magazines to Vancouver General Hospital with the help of their Volunteer Outreach office.

Speakers’ Bureau

We would like to to create a speakers’ bureau and train potential speakers to present to young adults, perhaps as part of a career day or a project on creating a zine.

Circulation and Distribution

Canadian Media Circulation Audit membership

MagsBC members are entitled to membership in the Canadian Media Circulation Audit (CMCA) under the Vertical Publications & CCNA Sustaining/Associate Members category, providing a reduced rate to access the CMCA’s auditing services. (Note: auditing fees are additional and based on circulation.)

Community of Literary Magazines and Presses membership

Literary magazines that are members of MagsBC may join CLMP at a 20% discount ($100 USD rather than $125) and have access to the CLMP's Filemaker Pro circulation template at a discount ($90 USD for CLMP members rather than $150-$200 USD).

Subscription Services

We can provide subscription and fulfillment services to member magazines for a monthly fee plus hourly rate.  Hours may vary depending on the initial setup and number of subscribers; please contact us if you would like to discuss how we may be of service to you.

Research

I Read It Here Best: Identifying Digital Content Delivery Systems That Effectively Support Magazine Publishing

Funded by Access Copyright Foundation, MagsBC has commissioned this study this year.

Marketing to Canadian Libraries: Feasibility and Strategies

MagsBC may be pursuing funding for this study in 2016.

Partnerships

MagsBC collaborates with a broad range of organizations to further its member-driven mandate:

  • Access Copyright
  • Alliance for Arts and Culture
  • Association of Book Publishers of BC
  • Canadian Centre for Studies in Publishing, SFU
  • Canadian Media Circulation Audit
  • Canadian Media Production Association (CMPA) – BC Producers’ Branch
  • Canadian Society of Magazine Editors (CSME)
  • Magazines Canada
  • Music BC
  • Publishing Program, Langara College
  • Vancouver Public Library
  • Vantage Point
  • Western Magazine Awards Foundation (may be defunct)

Other Services

  • Free job postings for and from members
  • A free industry directory for freelancers
  • A resources page on our web site with hundreds of great links
  • An up-to-date Excel spreadsheet of industry awards of direct relevance to our members
  • An active Twitter feed @magsbc, blog, Facebook page, and e-newsletter to keep you in the know
  • Calendar and coverage of industry and member events.